UNE/ISO 20252:2019

What is UNE ISO 20252?

UNE/ISO 20252 addresses the quality of market, opinion, and social research and applies requirements to ensure consistency and transparency in surveys. Throughout the standard, each clause covers part of the entire process from initial contact to presentation of results.

In addition, UNE/ISO 20252 also covers each stage of research study; encompassing research methodologies, data collection, analysis, and reporting.

Once certified, organisations can proudly promote themselves as certificate holders in any of their promotional materials and can include the URS certification logo free of charge.

Who requires a UNE ISO 20252 certification?

Although the ISO 20252 standard is not regulated, it provides organisations that provide market a social research the opportunity to demonstrate their commitment to the quality of services.

How can a UNE ISO 20252 certification benefit your business?

Becoming certified for UNE ISO 20252 can bring a wide range of benefits to your organisation, including:

• Improving the quality of services


• Reducing the number of errors


• Building your organisations reputation

How can you prepare for a UNE ISO 20252 Certification?

Although the thought of starting the certification process may seem daunting, there are a variety of steps you can take to make the process to becoming certified far more streamlined:

 

• Familiarise yourself with the UNE ISO 20252 standard


• Conduct a gap analysis to highlight any areas in your organisation that do not meet the standard requirements


• Provide staff training for UNE ISO 20252 to ensure that all competency requirements are met

What are the key requirements UNE ISO 20252?

When working towards becoming certified for UNE ISO 20252, there are various areas that will be a focus during the audit. These areas include:

 

• Quality and trust


• Delivery


• Data collection


• Process management

What clauses make up the structure of UNE ISO 20252?

Clauses 1-3 – Introductory clauses:

The first three clauses in this standard introduce the scope of the certification and highlight the specific sectors in which it can be implemented.

To assist with an organisations understanding, clause 3 provides a varied list of terms and definitions that feature throughout the document.

Clause 4 – Essential requirements for market, social and opinion research:

Clause 4 forms the remainder of the standard and delves into the many requirements that accompany market, social and opinion research. The subsections in this clause touch on the following areas:

Climate change amendments:

 

• Main activity framework


• Responsibilities for personnel and infrastructure


• Information security


• Subcontracting of services


• Planning, delivery and reporting of the project and research work


• Management review and improvement


• Internal audits


• Legal requirements

How long will your UNE ISO 20252 certificate be valid for?

Your UNE ISO 20252 certificate will be valid for at least three years; dependent on the type of site that is being certified.

Ready to get started? Apply using the quotation link below.